HP debuts HP Latex FS70 W, HP Latex productivity kit and more

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HP Latex FS70 W Printer

HP Inc. expanded its large-format portfolio at PRINTING United Expo. The HP launched of three major products: the HP Latex FS70 W Printer, the HP Latex Productivity Kit, and an enhanced HP PrintOS Production Hub.

“The launch of the HP Latex FS70 W Printer and the HP Latex Productivity Kit marks another step in a strong year of innovation for HP,” said Daniel Martinez, SVP and Division President, HP Large Format Printing. “Following the success of the HP Latex R530 Printer and the HP Latex 730 and 830 Printer Series earlier this year, we are now extending the scalable FS platform to deliver even more growth, quality, efficiency and sustainability for our customers. With continuous innovation through the HP PrintOS Production Hub, we’re not just delivering technology at a single point in time, we are ensuring our customers benefit from new functionality and opportunities every day.”

Succeeding the HP Latex 3X00 series, the HP Latex FS70 W Printer is HP’s most productive HP Latex printer to date, providing stunning output, robust productivity and sustainable design that scales seamlessly as businesses grow, the company says. It delivers color at 117 m²/hr (1,259 sq ft/hr) outdoors and 91 m²/hr (980 sq ft/hr) indoors, with a max speed up to 162 m²/hr (1,744 sq ft/hr), enabling accelerated turnaround without compromising quality.

HP also unveiled the HP Latex Productivity Kit, purposefully designed for HP Latex FS series customers, giving them a direct path to HP Latex FS70-level performance without needing to replace their existing printers. This kit upgrades key subsystems on existing HP Latex FS50s and 60s, speeding up productivity by 30% in key applications. With enhanced speed, easier maintenance and reduced downtime, the kit boosts productivity, scalability, and robustness.

First announced in March 2025, the HP PrintOS Production Hub software transforms PSPs’ operations by digitizing workflows, centralizing order and production management, and enabling real-time collaboration. With this software suite, PSPs benefit from intuitive productivity tools, seamless integration, and an easy-to-use design, fostering a smarter and more agile print ecosystem, aligning with HP’s broader vision.

The latest updates to HP PrintOS Production Hub feature integration of Design & eCommerce orders, enabling centralized order intake with an order dashboard that includes incoming eCommerce orders. These updates also offer consolidated analytics and monitoring for easier access to production data, as well as enhanced collaboration tools such as roles, permissions, comments, tags, and activity feeds, which will be available later this year. PSPs can now automatically preflight file checks, assign jobs to printers and directly connect to send the order to RIP.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.